Innovation Session: Reinventing the Future

Innovation is the lifeblood of business and the driving force of economic development. This session outlines how innovative ideas turn into
successful business ventures and how technology will change the way organizations will do business.

15.00 - 15.35	Amiando: How to cross the Chasm - a Success Story	Marc Bernegger Co-Founder, Country Manager Switzerland & Chief Customer Officer , Amiando* *awarded Technology Pioneer 2010 by the World Economic Forum
15.35 - 16.10	The Future of the IT Organization	Alan Matcham Director, Leading Edge Forum Executive Programme
16.10 - 16.30	Break
16.30 - 17.05	Sustainability: Quo Vadis?	Diana Verte Nieto CEO, Clownfish
17.05 - 16.30	Empowering Ideas	Patrick Griss Business Unit Leader, Partner, Zühlke Group

Speakers:

	Marc BERNEGGER, Co-Founder & Chief Customer Officer, amiando amiando, a leading online tool for event organization, has been selected as a Technology Pioneer 2010 by The World Economic Forum. Marc is responsible for all clients and as Country Manager Switzerland, he is furthermore in charge for the Swiss market. Besides his studies at University of Zurich the attorney has experience in banking, journalism and legal and after graduation he worked at a corporate law firm. As an entrepreneur Marc P. Bernegger founded usgang.ch, the leading event platform in Switzerland (bought by Axel Springer).

	Alan MATCHAM, Director, Leading Edge Forum Executive Programme Alan is a Director of the Leading Edge Forum Executive Programme, a global research and advisory organisation dedicated to addressing the key issues at the intersection of business and IT. Prior to joining the LEF, Alan was the Executive Director of the Management Innovation Lab (MLab) at London Business School an applied research centre dedicated to identifying new models of management fit for the 21st century. Prior to MLab, he worked for the Oracle Corporation as Director of Change Management, Europe, Middle East and Africa, then moved on to become Director of eBusiness Consulting and – finally – its first Head of Thought Leadership and Academic Programmes. Alan remains a member of the Chartered Institute of Marketing and is an Associate of the MLab at London Business School, Oxford Said Business School and a Visiting Professor at Newcastle University Business School.

	Diana VERDE NIETO, Founder & CEO, Clownfish Diana Verde Nieto is the founder and CEO of Clownfish, a sustainability communications consultancy established in London in 2002. Besides her 14 years of experience in the marketing communications sector, she has an extensive knowledge of sustainability issues and legislation. Verde Nieto has also served as a consultant specializing in marketing alliance for sustainable management. She has advised the Chartered Institute of Marketing’s Sustainable Programme and has been involved with a number of non for-profit organizations, such as the World Wide Fund for Nature (WWF), the United Kingdom Meteo-rological Organization (Climate Group), Clinton Global Initiative, Tomorrow’s Company, the United Nations Environment Program, the British Government and the European Union. In 2009 she was ranked 6th in the CSR International Top 100 Leader list.

	Patrick GRISS, Business Unit Leader, Partner, Zühlke Group (more info soon)